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The Arts: a Competitive Advantage for California II The Economic Impact of Nonprofit Arts and Cultural Organizations in California - 2004 The Arts: A Competitive Advantage for California II is the follow up to another report released by the California Arts Council in 1994, The Arts: A Competitive Advantage for California, which was the first comprehensive report to measure the economic impact and value of the arts and culture sector. Since 1994, the impact of nonprofit arts and culture on California’s economy increased by 152 percent to $5.4 billion. The 2004 study demonstrates that arts and culture generate billions annually, support a workforce of more than 160,000 and produce nearly $300 million in state and local taxes. It also shows that education, cultural tourism, and California’s creative industries are all nurtured by the nonprofit arts sector, and substantiate the significant role of the nonprofit arts to California’s economic well-being and status as the world’s fifth largest economy. Primary funding for this study was provided by the California Arts Council with additional contributions from The William and Flora Hewlett Foundation, the Arts & Business Council of Sacramento; and Cultural Initiatives Silicon Valley.
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