Title: Director of Communications and
Marketing
Organization: Saint Joseph
Ballet
City: Santa Ana
County: Orange
Category: Arts
Administration
Communication
and Marketing Department This department is responsible for public relations,
marketing, advertising, promotions and overall communications through website,
newsletter, printed concert materials and programs.
The Director of Communications and Marketing is responsible
for public relations, marketing, advertising, promotions, and overall
communications including but not limited to the company’s website, newsletter,
printed concert materials and programs, and creation of printed donor communication
materials. Major responsibilities include developing and implementing short and
long-range goals for the department plus coordinating various means of
communication and promotion. The Director of Communications and Marketing will
consistently review the organization’s marketing approach and strategies and
create unified and effective messages designed to build awareness of Saint
Joseph Ballet and reinforce the organizations key messages to donors and the
general public. The Director of Communications and Marketing reports directly
to the Managing Director and responds to the aesthetic guidance of the Artistic
Director. He/she will represent the values of Saint Joseph Ballet, Respect,
Excellence, Community, and Stewardship at all times. The Director will, over
time and as budget allows, build the Communications and Marketing Department
and will ensure accountability within the department. He/she will create and
implement a department budget within pre-established management guidelines and
will coordinate internally with other departments and externally with other
organizations in order to best promote Saint Joseph Ballet, its mission and
programs. Working Conditions After-school dance program environment. Facility
has three dance studios, education center, and community center, studio
theatre. Position requires evening and weekend work and may require being on
call during the evenings.
Essential Functions • Develop Saint Joseph Ballet’s
communications and marketing strategy internally and externally • Develop Saint
Joseph Ballet’s overall Communications and Marketing strategy ensuring the
strategies are aligned with the organization’s strategic plan • Directly
supervise intern and prepare the organization to grow this department to one
additional full-time individual over time • Carry out the marketing plan,
choosing appropriate creative assistance and develop a media plan • Recommend
then place advertising designed to promote Saint Joseph Ballet’s concerts,
activities, and events • Oversee public relations to ensure
local/regional/national opportunities are maximized and that the over all plan
coordinates with marketing initiatives • Oversee website and the newsletter,
helping to determine overall communications philosophy, content, routing
procedures as well as how often communications are produced/updated • Write and
produce communications materials • Establish relationships with ad reps and
negotiate contracts • Look for and secure media sponsorships • Keep abreast of
potential advertising and related opportunities, both regionally and nationally
• Plan and execute cooperative promotions with appropriate partners • General
letters of agreement, short articles, advertising copy and other written
materials • Hire and oversee event photographers • Submit the annual department
budget with back-up (detail of expenditures from each area) • Submit for
approval department expenditures with backup • Attend board meetings and report
on department initiatives when requested • Perform other duties as requested by
the managing director and/or artistic director
Knowledge
Knowledge
of • Public Relations strategies • Marketing strategies • Branding •
Advertising placement • Website technology • Budget monitoring • Marketing •
Public presentation abilities • Interpersonal skills using tact, patience,
courtesy and grace • Superior oral and written communications skills in English
Skills • Attention to detail • Strong organizational skills • Strong and
diplomatic leader that works well as a team member • Ability to work in close
cooperation with a wide range of people including staff, board members,
representatives from the media and the community • Flexible and adaptable to
the changing needs and issues of Saint Joseph Ballet with the ability to work
in a fast paced environment • Creative thinker that can develop and implement
effective programs under a tight budget and limited staffing • Proficiency with
Word, Excel, PowerPoint, Microsoft Office, Photoshop software • Sense of humor
Education and Experience Minimum: a bachelor’s degree in marketing, public
relations, or related communications concentration. Minimum of five years
experience in public relations, marketing and/or communications. Experience in
creating and developing brands, communications strategies, media and
communications plans. Experience serving in a leadership role a plus.
Not-for-profit arts experience preferred with a proven track record in cultural
and/or education industries Physical Requirements May require the ability to
lift up to 30 pounds. Speak in a clear and understandable voice.
Education
Education
and Experience Minimum: a bachelor’s degree in marketing, public relations, or
related communications concentration. Minimum of five years experience in public
relations, marketing and/or communications. Experience in creating and
developing brands, communications strategies, media and communications plans.
Experience serving in a leadership role a plus. Not-for-profit arts experience
preferred with a proven track record in cultural and/or education industries.
Licenses, Certificates and Other Requirements Valid California Driver’s License
Position will require fingerprinting and a background check
This Position is Full Time: w/Benefits
Contact:
Josie Turner
Fax: 7145412150