California Arts Council

State of California

Arts Jobs - Detail

Senior Director of Popular Programs
The Donald and Maureen Green Music Center

Rohnert Park


Job Title:                             Senior Director of Popular Programs
Job ID:                                103857
Location:                             Sonoma State University
Full/Part Time:                     Full-Time
Regular/Temporary:              Regular 


About Sonoma State University

Sonoma State University, located 48 miles north of San Francisco, is one of the 23 campuses of the California State University. Sonoma State University is a liberal arts institution with an enrollment of approximately 10,000 students and 530 full-time and part-time faculty. Our beautiful campus is located in the Wine Country at the foot of the Sonoma hills.

Department Name: Green Music Center

Application Deadline:

First review of applications will be Friday, December 5th. Applications received on or after the first review date may not be considered.


The Senior Director of Popular Programming helps to provide overall artistic direction and leadership for the Green Music Center (GMC) consistent with the center’s vision, values and mission, with a particular emphasis on growing the non-classical popular booking segment. Reporting to the Co-Executive Directors, and working closely with the GMC Board of Advisors, the Senior Director of Popular Programming is responsible for developing the strategy and providing leadership which will ensure the center achieves its goals for artistic and educational excellence, audience development, and community engagement.

The Senior Director of Popular Programming is responsible for GMC popular program planning; oversight of all popular concerts and event programming; popular artistic administration, including artist relations; and various educational and community activities which pertain to popular programming. The incumbent collaborates with the GMC Board of Advisors, the Executive Directors and other members of the GMC administration on marketing and public relations strategies as well as financial management/oversight and budgeting. S/he also serves as a member of the fundraising and external relations team for the Center and must work collaboratively with that team in the identification, cultivation, and solicitation of donors, as well as gift stewardship. The Senior Director of Popular Programming must work collaboratively with others on the GMC team to build a strong donor base for the Center, including individual donors, area and national foundations, corporations, local businesses, and government funding agencies.

The Senior Director of Popular Programming participates in the development of the annual operating budget for the GMC and work closely with the Executive Directors and Advisory Board Chair to establish annual strategic goals and priorities.

The Senior Director of Popular Programing is responsible for performances of popular artists at Weill Hall, Schroeder Hall, and other areas on campus. The incumbent must collaborate with the GMC Executive Directors to help develop the artistic vision for the GMC. The position is responsible for cultivating and maintaining relationships with leading agencies and artistic management firms, selecting appropriate artists and ensembles, negotiating fees, implementing appropriate audience development activities and contributing to the creation of effective marketing and fundraising initiatives related to identifying popular concerts and other types of performances.

This position is responsible for developing the master calendar and schedule for all popular concerts, rehearsals, and other events at the GMC; supporting the activities of Sonoma State University’s On Campus Presents Program; and for supporting other popular programs for the University’s Center for Performing Arts. The incumbent is expected to help manage the center’s relationships with community performing arts organizations as well as develop additional artistic initiatives, partnerships and collaborations with others that will help build the GMC’s reputation for excellence.

The Senior Director of Popular Programming participates in the creation of external relations strategies that establish the GMC as a destination of choice for audiences, with an emphasis on growing popular programs. The position must collaborate with the GMC Marketing Department to help establish marketing and communication initiatives that further build the GMC brand. In addition, the incumbent must collaborate with the GMC administrative team to ensure a strong subscriber and patron base and, working with faculty and representatives of the student body, develop and implement strategies that encourage student and faculty attendance at GMC events.

May serve on various campus-wide, system-wide and/or GMC-specific committees and work groups; may perform other duties as assigned.

The majority of work is performed on campus in a busy office/performing arts center environment. Duties take place mostly in Salazar Hall and at the Green Music Center at Sonoma State University. Normal work schedule is 8am-4:30pm, Monday through Friday. Evening and weekend hours are required for concerts and events. Air and automobile travel is required for this position, including occasional overnight travel. As an exempt employee, the incumbent has some flexibility in work schedule but must maintain regular attendance to meet the operational needs of the campus and the department.


The successful candidate must be passionate about the Green Music Center and the role of performing arts at Sonoma State University. S/he will be energized by the opportunity to develop the Center’s potential as a major force for entertainment in Sonoma County. The successful candidate will combine a thorough knowledge of popular music and the performing arts with a strong track record for success in programming, presenting, and audience development. S/he will have broad-based experience in musical programming - not only popular music but preferably in classical, jazz, world, dance, contemporary music, and/or other artistic/attractions that fall under the arts umbrella - and will have a vision for ways to connect a professional presenting program with the University’s curriculum.

The successful candidate must have at least five (5) years’ of progressively responsible experience in programming, preferably in management role and preferably in a recognized performing arts organization. A Bachelor’s degree and formal arts education, preferably in music, is required. Experience in operating a performing arts venue in a Higher Education environment is also highly desirable. The successful candidate must exhibit a commitment to diversity and a demonstrated ability to work in a diverse university/campus environment. The successful candidate must have excellent interpersonal and leadership skills as well the necessary social skills to engage artists and patrons with grace at both large-scale and intimate events.

Qualification Note

Evidence of degree(s) or certificate(s) required at time of hire.

Salary and Benefits 

The salary for this appointment will depend on qualifications and experience. A comprehensive benefits summary for this position is available online by clicking the View Benefits Summary link below or by request from SSU Human Resources.

Conflict of Interest

The duties of this position will include participation in decisions that may have a material financial benefit to the incumbent. Therefore, the selected candidate will be required to file Conflict of Interest Form 700: Statement of Economic Interest on an annual basis, complete ethics training within 6 months of appointment, and attend this training every other year thereafter.

Conditions of Employment 

This position is a member of the Management Personnel Plan and serves at the pleasure of the President.

Application Process 

Apply online @ A cover letter and resume are required for this position.  Please attach your cover letter as the first page of your resume.  Please submit these documents in addition to your employment application.  Click the "Apply Now" to apply to this position. Materials submitted with your application will not be returned. Human Resources must receive applications for staff positions by midnight on the filing deadline date, unless otherwise specified. The ADA Coordinator is available to assist individuals with disabilities in need of accommodation in the hiring process.

Equal Employment Opportunity 

The university is an Affirmative Action/Equal Opportunity Employer.  We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.

Mandated Reporting Requirement 

This position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Campus Safety Reports 

Jeanne Clery Act - Annual Security Report:

Sonoma State University's Annual Security Report includes statistics for the previous three years concerning reported crimes that occurred on campus, in certain off-campus buildings or property owned or controlled by Sonoma State University and on the public property within, or immediately adjacent to and accessible from the campus. The report also includes institutional policies concerning campus security, alcohol/drug use, crime prevention, reporting of crimes, sexual assault and other matters. You can download a copy of this report at or receive a copy by contacting Police and Parking Services at 707.664.4444.

Campus Housing Fire Safety Report:

Sonoma State University's Annual Campus Housing Fire Safety Report, in compliance with The Campus Fire Safety Right-to-Know Act, contains information about fire statistics, fire safety systems, and safety practices and standards for campus housing. The Campus Housing Fire Safety Report is available at or you can contact Housing Services at 707.664.2541 to receive printed information or additional information.

Contact: SSU Human Resources
Phone: 707.664.2166
Addressee: 1801 E. Cotati Ave
Address: Rohnert Park, CA 94928

Contact:SSU Human Resources

Deadline: 12-05-2014

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