California Arts Council

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Director of Marketing & Loyalty Programs
Pacific Symphony

Santa Ana, CA

POSITION SUMMARY

Pacific Symphony seeks a director of marketing and loyalty programs to oversee subscription and loyalty-building programs.  As the number-two marketing executive to the vice president, the director is responsible for meeting ticket-income goals and advancing patron relationships to grow total revenue.

RESPONSIBILITIES

Season-Ticket Campaigns:

  • Plan, develop and implement annual subscription campaigns for each of Pacific Symphony’s product lines. 
  • Oversee development and execution of marketing and membership materials including brochures, posters, advertisements, web pages, social media campaigns and other vehicles.
  • Build Pacific Symphony database and drive prospect development through e-mail acquisition, sampling, referral, list trades and promotional efforts.
  • Monitor, track and report on campaign income and expenditure patterns.
  • Help prepare strategies to compensate for any anticipated revenue shortfalls.
  • Serve as the primary staff liaison to outsourced telemarketing campaign.
  • Analyze pricing and venue mapping to create optimal revenue and loyalty generating structures.
  • Develop new package offers that are relevant to changing consumer tastes.

Patron Loyalty and Retention:

  • Develop and execute patron loyalty programs designed to drive increased engagement and patron delight across a spectrum of metrics.
  • Help to set annual patron retention goals for the institution and monitor progress against goals.
  • Develop specific plans to systematically upgrade patron participation and loyalty.
  • Manage special promotional activities and programs that drive patron retention.
  • Execute promotional activities to further the “off-stage” presence of the Symphony.  Track audience participation through all concert product offerings.

General Administration and Leadership:

  • Contribute actively to the budgeting process. 
  • Coordinate cross-departmental efforts to interpret results of patron building and retention goals and address identified priorities.
  • Establish excellent and collaborative relationships with Segerstrom Center for the Arts and other venue partners.
  • Attend concerts or other events, representing the marketing department.

QUALIFICATIONS

  • Bachelor’s degree in marketing, communications, music or other relevant field.
  • Five years of marketing campaign experience for a performing arts organization.
  • An outstanding track record for generating significant growth in season-ticket and/or membership revenue for a performing arts organization.
  • A passionate commitment to developing and retaining audiences for symphonic music.
  • Broad-based knowledge of the full range of marketing techniques and tools, including branding, advertising, direct marketing, market research and interactive technologies.
  • Proven ability to manage and work with a diverse group of personalities.
  • Excellent written and verbal communication and persuasion skills, with ability to present effectively internally and externally to peers and subordinates in addition to patrons, donors, and community, business and government leaders.

PERSONAL CHARACTERISTICS

  • The ideal candidate will be knowledgeable and enthusiastic about all forms of music and the performing arts and will also be:
  • A critical thinker who can analyze data, capitalize on information, and develop and implement strategic marketing initiatives and plans.
  • Outgoing and straightforward; one who shares information easily, listens as well as gives advice and respects the abilities of others.
  • Well-organized and deadline-oriented, with exceptional attention to detail and follow-through; ability to work both in structured and planned environment, and in situations where rapid response and instant decision-making is required.

Department:  Marketing & Public Relations

Reports to:  Vice President of Marketing & Public Relations

Status:  Full-time, Exempt

Note:  Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this position at any time.

Pacific Symphony is an Equal Opportunity Employer.

APPLICATION PROCEDURE

  • Email resume, cover letter and salary requirements to FTerraglio@PacificSymphony.org
  • Please begin your subject line with the words “DIRECTOR OF MARKETING SEARCH.” 
  • If you prefer, mail to:  
Pacific Symphony
Attention: Frank Terraglio
3631 S. Harbor Blvd., Suite 100
Santa Ana, CA 92704

ABOUT PACIFIC SYMPHONY

Founded in 1978, Pacific Symphony enriches the human spirit through superior performances of classical and symphonic music.  The Symphony is located in Orange County, California, a tourism magnet, the home of Disneyland and a major financial and business hub.  The area boasts a rich arts tradition strongly supported by an engaged public.  Pacific Symphony is a dynamic and innovative organization, led artistically by Music Director Carl St.Clair and operationally by President John Forsyte. Pacific Symphony presents more than 100 concerts annually and serves 250,000 community members every year.  The Symphony is nationally and internationally recognized for performance excellence, strong community engagement through education and other programming, and for commissioning new works by contemporary composers. 

Resident for much of the year at the renowned Renée and Henry Segerstrom Concert Hall in Costa Mesa, California, the Symphony also presents a summer outdoor series at Irvine's Verizon Wireless Amphitheater.  During the 2014-15 season, Music Director Carl St.Clair is celebrating his 25th Anniversary with Pacific Symphony, while Principal Pops Conductor Richard Kaufman is celebrating his 24th season leading the Pops series, which stars some of the world's leading entertainers.  Assistant Conductor Alejandro Gutiérrez leads the popular “Family Musical Mornings” series, one of the largest self-produced children’s series of any U.S. orchestra. 

For 25 consecutive years, the Symphony has balanced its budget and has no accumulated debt. It employs a staff of approximately 50. The current annual operating budget is approximately $20 million.

www.PacificSymphony.org



Contact:Frank Terraglio
Email:FTerraglio@PacificSymphony.org
Phone:
Addressee:Pacific Symphony
Address: 3631 S. Harbor Blvd., Suite 100, Santa Ana CA 92704
Website: www.PacificSymphony.org

Deadline: 06-22-2015


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