California Arts Council

State of California

Arts Jobs - Detail

Marketing & Public Relations Manager
Western Stage

Salinas, CA

Marketing & Public Relations Manager for The Western Stage

Qualifications & Desirable Attributes:

  • Substantial experience in public relations and marketing for non-profit/small business and the Arts required. Experience with Community Theater and/or Community College processes & management a plus;
  • High level of organization, planning and problem-solving, strong logistical sensibility, attention to detail, ability to execute project details from planning through completion while meeting firm deadlines through effective balancing of multiple areas of responsibility and ability to set/shift priorities;
  • Proven ability to work independently and collaboratively in a fast, rapidly changing environment and the ability and willingness to think and work creatively, analytically, and proactively to solve problems and unexpected obstacles;
  • Well-developed and excellent communication skills (written & oral), and solid ability to write in the "voice" of the organization;
  • Computer literacy: experience with report documentation and data presentation, database program knowledge & skill (Word, Excel, Google docs, etc.) and experience with Constant Contact or similar web-based email marketing tools preferred;
  • Proven track record of successful relationship building and management, understanding of the artistic process, and excellent interpersonal, teamwork, and diplomacy skills;
  • Ability to work well in large or small, educational and professional environments with a variety of personalities, ages and experience levels in a calm and professional manner;
  • Ability to work long hours and to manage an irregular schedule that may include weekends and/or holidays.

Representative Duties:

  • Develop and implement annual communication and marketing strategies and multi-year marketing plan that support TWS' performance and education programs. Goals will focus on audience building, as well as single ticket and group sales for repertory productions;
  • Participate in regular planning to support TWS' vision and goals and to refine short- and long-term strategies for success;
  • Participate in budget preparation for marketing and publicity-related expense lines, and provide budget oversight of those line items throughout the fiscal year;
  • Oversee the timely production and distribution of printed materials, digital and social media, and manage the TWS website:
  • Serve as key liaison to outsourced public relations consultant(s);
  • Serve as principal writer for all public information materials and create/fully execute multi-media storytelling for use in email, website, social media, and one-on-one presentations;
  • Supervise production of web, TV and radio commercial and public interest spots, print and mail advertising and schedule distribution/airing;
  • Generate publicity for TWS performances, programs, and events, including reviews, interviews, publicity & production photo shoots, documenting & archiving performances and projects, setting up public appearances for staff and visiting artists, etc.;
  • Manage the creation of show programs and program inserts for all TWS productions and program presentations that enhance the theatre-going experience;
  • Develop plans for group sales and relationship development strategies, and serve as lead in new business development;
  • Create and execute a regular program of communications/correspondence with audience members and the public at large, advocating for the value of TWS among current and prospective constituents:
  • Manage special events and opportunities for individuals to experience, learn about, and deepen relationships with TWS;
  • Coordinate planning and management of Mainstage opening nights and other special events with the Hartnell Foundation's Director of Development for the Arts & Western Stage;
  • Maintain comprehensive and accurate/up-to-date record of contact with media, community partners and relevant vendors in coordination with Hartnell College's Director of Communications in order to develop and maintain strong and positive relationships with local media, including press reporters, radio/television reporters and producers, etc.

Schedule, Compensation & Miscellany:

  • 11 month, seasonal employment, paid monthly as Professional Expert through Hartnell College.
  • Irregular schedule includes some evening and weekend assignments.
  • Begins typically in February and ends December of each season.
  • Flexible schedule includes combinations of days/evenings, weekday/weekend.
  • Pay contingent on experience and successful performance reviews.
  • Successful candidate will need to complete a background check required for employment.

To apply for this position, send current resume and letter of interest to:

Jon Selover
Artistic Director, The Western Stage
411 Central Avenue
Salinas, CA 93901

No phone calls, please.

Contact:Jon Selover
Address: 411 Central Ave

Deadline: 06-23-2015

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