California Arts Council

State of California

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Marketing Manager (Administrator I)
Sonoma State University

Rohnert Park

Sonoma State University
Marketing Manager (Administrator I)

About Sonoma State University

Sonoma State University, located 48 miles north of San Francisco, is one of the 23 campuses of the California State University. Sonoma State University is a liberal arts institution with an enrollment of approximately 10,000 students and 530 full-time and part-time faculty. Our beautiful campus is located in Rohnert Park, at the foot of the Sonoma hills in the Wine Country.

Department Name

Marketing/Communications, Green Music Center

Application Deadline

First review of applications will be at 8 am on October 2, 2015. Applications received on or after the first review date may not be considered.


Under supervision of the Director of Marketing, the Marketing Manager supports the implementation of marketing and communications objectives and strategies, with a focus on the creation of editorial and sales content for all marketing channels, email marketing, database management, and collecting marketing collateral and managing appropriate communication with artists. The position also includes working with student employees on various marketing tasks, general website upkeep and changes, proofing and editing as needed, and reporting on audience analytics. The incumbent will work with both internal and external groups to coordinate marketing and public relations activities to successfully position the GMC as one of the preeminent performing arts venues in the world.

The incumbent will be responsible for creating and implementing marketing plans based on department needs and assessment for all areas of the GMC. S/he will create and maintain social networking presence and evaluate its effectiveness. Design, edit and assist in production of physical and virtual collateral documents including writing and editing of content not limited to promotional copy, feature articles and news releases. Determine the most cost effective solutions for collateral production and work with vendors to assure items are produced to departmental standards. Create and manage workflow timelines for all projects. Research and evaluate new and traditional marketing processes to identify the most effective marketing mix possible. Collect content and design performance inserts for the program, coordinate print production of the inserts and assist with all other aspects of playbill creation and production. S/he will work with the Director of Marketing to develop unified graphic standards for GMC publications and create and manage an arts image database, with vendors to edit and create print and virtual communications, and with the individual programs to strategize appropriate use of supplemental print and virtual marketing. Work performed with vendors and in-house staff to design and produce all ads that appear in selected medias and monitor to make sure ads are published as scheduled, and confirm the accuracy of invoices. Other major duties of the position include, but are not limited to, the following:

  • - Responsible for creating content for and distribution of all email marketing campaigns on a weekly basis, dependent on the needs of the Marketing department;
  • - Creating any needed content for marketing efforts, such as website content, traditional and digital marketing campaigns. Collaborate on creating additional content for newsletters, brochures and programs, and other communications vehicles as required;
  • - Collecting all artist marketing and sponsorship collateral for all seasons and series within the Green Music Center organize and disseminate the materials throughout the year;
  • - Sending and analyzing all patron surveys: Report on all survey responses to the entire GMC team;
  • - Generating all required website content; perform upkeep of the GMC website throughout the year, including building the seasons and events spanning multiple presenters;
  • - Collecting and organizing digital analytics as needed for use in presenting to the GMC staff, Executive team, and Board of Advisors;
  • - Supporting the creation and proofing/editing of special publications including the season guide, sponsorship booklets and commemorative booklets;
  • - Responsible for ensuring proper Green Music Center (GMC) style and brand cohesiveness in all institutional communications;
  • - Coordinating the maintenance of databases, including direct mail database and email database; collaborating as needed with Webvanta website management and the AudienceView ticketing system;
  • - Assisting with management of visual assets: photography, video, audio, b-roll, and other assets as required;
  • - Participating as active member of the 'social team' to develop and execute content for scheduled GMC concerts and events, including video and photography;
  • - Assisting the Director of Marketing with projects for the student assistants.
    •  Performs other secondary duties as assigned.

The majority of duties will take place in a fast paced and deadline driven, office environment on Sonoma State University campus. Normal campus and department business hours are 8:00am-4:30pm, Monday through Friday. As an exempt employee, the incumbent has some flexibility in work schedule but must maintain regular attendance to meet the operational needs of the campus and the department. Evening and weekend hours are required for concerts and events, and will be specified only by Appropriate Administrator to meet operational needs of the campus and the department.


This position requires a bachelor's degree, preferably in a related field such as the arts, communications or marketing, and a minimum of 2 to 3 years work experience in the arts, marketing, public relations or a related field is desired or a combination of education and experience to provide the knowledge and skills to perform the duties of the position. Knowledge of, and passion for, live music performance and music/arts education strongly preferred. Candidate must have an excellent foundation of English grammar, spelling and punctuation and excellent written, oral, interpersonal and organizational skills with exceptional attention to detail. A creative thinker with excellent editing and proofreading skills. The incumbent must have excellent problem solving and analytical skills and the ability to meet deadlines under pressure while maintaining accuracy and attention to detail, and the ability to recognize and handle confidential information with discretion. Candidate must be prepared to demonstrate design sense and capabilities. Candidate must demonstrate strong computer skills with proficiency in Microsoft Office and Adobe Creative Suite programs and working knowledge of HTML and CSS. Incumbent should thrive in an active environment and be able to simultaneously prioritize time-sensitive work assignments and handle high-volume workloads. S/he must be able to complete assignments independently and with general direction, operate in a professional, fast-paced environment, and handle multiple tasks and competing demands. The incumbent must be a team player with the ability to both lead and follow and work with diverse groups of people. Outstanding customer service skills and the ability to develop and maintain professional interactions and working relationships, approach individuals in a tactful manner, and treat individuals with respect and consideration.

Qualification Note

Evidence of degree(s) or certificate(s) and/or license(s) required at time of hire.

Salary and Benefits

The salary for this position will depend on qualifications and experience. A comprehensive benefits summary for this position is available online by clicking the View Benefits Summary link below or by request from SSU Human Resources.

Conflict of Interest

The duties of this position may include participation in decisions that may have a material financial benefit to the incumbent. Therefore, the selected candidate may be required to file Conflict of Interest Form 700: Statement of Economic Interest on an annual basis, complete ethics training within 6 months of appointment, and attend this training every other year thereafter.

Background Check

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

Conditions of Employment

This position is a member of the Management Personnel Plan and serves at the pleasure of the President.

Application Process

A cover letter and resume are required for this position. Please attach your cover letter as the first page of your resume. Please submit these documents in addition to your employment application. Click the "" to apply to this position. Materials submitted with your application will not be returned. Human Resources must receive applications for staff positions by midnight on the filing deadline date, unless otherwise specified. The ADA Coordinator is available to assist individuals with disabilities in need of accommodation in the hiring process.

Equal Employment Opportunity

The university is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.

Mandated Reporting Requirement

This position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Campus Safety Reports

Jeanne Clery Act - Annual Security Report:

Sonoma State University's Annual Security Report includes statistics for the previous three years concerning reported crimes that occurred on campus, in certain off-campus buildings or property owned or controlled by Sonoma State University and on the public property within, or immediately adjacent to and accessible from the campus.

The report also includes institutional policies concerning campus security, alcohol/drug use, crime prevention, reporting of crimes, sexual assault and other matters. You can download a copy of this report at or receive a copy by contacting Police and Parking Services at 707.664.4444.

Campus Housing Fire Safety Report:

Sonoma State University's Annual Campus Housing Fire Safety Report, in compliance with The Campus Fire Safety Right-to-Know Act, contains information about fire statistics, fire safety systems, and safety practices and standards for campus housing. The Campus Housing Fire Safety Report is available at or you can contact Housing Services at (707) 664-2541 to receive printed information or additional information.

Smoke-Free Campus

Sonoma State University is proud to be a smoke-free campus within the California State University System. Effective July 1, 2015, smoking and other uses of tobacco products, such as smokelesstobacco, the use of e-cigarettes and similar devices, are prohibited on Sonoma State owned, controlled or leased property, as well as in vehicles owned, leased, or rented by the University, parking lots and residential space.

Other Information

Sonoma State University
Human Resources
Main 707.664.2166
Fax 707.664.3196
1801 East Cotati Avenue
Rohnert Park, CA 94928


Deadline: 10-18-2015

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