Arts Jobs - DetailDirector of Communications
Santa Ana, CA
Department: Marketing & Public Relations
Reports to: Vice President of Marketing & Public Relations
Status: Full-time, Salary Exempt
Position Summary:Pacific Symphony seeks a Director of Communications to drive strategy, public relations and messaging for the purpose of engaging audiences with our brand, increasing attendance at concerts, increasing philanthropic support and building audience loyalty. The successful candidate will have measurable success in social media, print and broadcast media, experience producing video content and highly developed storytelling skills.
- Create, lead and amplify Pacific Symphony’s story across multiple communications channels, including traditional media and emerging social media.
- Work collaboratively across all departments to develop and implement a measurable strategic communications plan using a wide variety of tactics, which engages audiences and raises the profile of the Pacific Symphony brand locally, nationally and internationally.
- Manage the workload and priorities for the public relations and digital media managers, and other employees as appropriate.
- Ensure the highest standards of quality for all institutional publications, both electronic and printed — including concert program books, annual report, etc.
- Direct efforts to increase engagement with Pacific Symphony’s concert and fund-raising events, and education and community engagement programs, with special focus on:
- Increasing awareness of the Pacific Symphony brand, artistic leadership, musicians and associated brand attributes;
- Capturing compelling stories that drive visibility and reputation across multiple channels;
- Overseeing production of photographic and video storytelling to advance marketing and philanthropic initiatives;
- Developing promotion and activation events such as pop-up concerts at highly visible community events;
- Positioning Pacific Symphony as a central player at major community activities;
- Helping to achieve concert revenue goals through story placement and promotions;
- Recognizing concert sponsors and donors in media efforts and Symphony publications;
- Overseeing public/media relations efforts in both proactive and reactive situations;
- Developing and maintaining strong and consistent relationships with local, regional, national and international media outlets as appropriate;
- Creatively pitching story ideas to a wide variety of media to promote sales and support institutional advancement;
- Integrating communications activities with website and other electronic content developed by the marketing and communications team.
- Oversee digital strategies to drive online user reviews and ensure management responses to both positive and negative reviews.
- Establish and maintain relationships with elected and appointed officials at the city, county, state and federal levels, arranging and supervising cultivation events as needed.
- Draft letters, talking points and speeches for president, chairman or music director as needed.
- Participate in concert duty rotation as assigned.
- Perform other duties as assigned.
- Bachelor’s degree in journalism, public relations, communications or related field.
- Five to ten years’ demonstrated success in engaging audiences or markets, garnering media coverage and building relationships using a wide variety of communications tactics.
- Broad-based knowledge of the full range of communications techniques and tools, including extensive knowledge of social media, integration of websites and social media, blogs, mobile and e-marketing.
- Strong planning and project management skills.
- Excellent written and verbal communication and persuasion skills, with ability to present effectively internally and externally to peers and subordinates as well as patrons, donors and community business and government leaders.
- Well-organized and deadline-oriented, with exceptional attention to detail and follow-through; able to work both in structured and planned environment, and in situations where rapid response and instant decision-making is required.
- Proven ability to manage and work with a diverse group of personalities.
- Ability to inspire others in support of orchestral music.
- Knowledge of symphonic music preferred.
- Highly creative storyteller, networker and relationship builder.
Pacific Symphony offers a complete health benefits package, paid vacation and holidays, and a 401(k) plan.
Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
Pacific Symphony is an equal employment opportunity employer.
- Email resume, cover letter and salary requirements to FTerraglio@PacificSymphony.org Please begin your subject line with the words “DIRECTOR OF COMMUNICATIONS.”
- If you prefer, mail to Frank Terraglio, Pacific Symphony, 3631 S. Harbor Blvd., Suite 100, Santa Ana, CA 92704
- NO phone Calls Please
About Pacific Symphony:
Founded in 1978, Pacific Symphony enriches the human spirit through superior performances of classical and symphonic music. The Symphony is located in Orange County, California, a tourism magnet, the home of Disneyland and a major financial and business hub, with leading technology, aerospace and defense Fortune 500 companies centered in and around Irvine and Mission Viejo. With over three million residents, Orange County is the second most populous county in California, known for its temperate climate, the many attractions offered by a rich arts tradition, the region’s astounding physical beauty, and its broad range of recreational opportunities. Pacific Symphony is a dynamic and innovative organization, led artistically by Music Director Carl St.Clair and operationally by President John Forsyte. It presents more than 100 concerts annually and serves 250,000 community members every year. The Symphony is nationally and internationally recognized for performance excellence, strong community engagement through education and other programming, and for commissioning new works by contemporary composers.
Resident for much of the year at the renowned Renée and Henry Segerstrom Concert Hall in Costa Mesa, California, the Symphony also presents a summer outdoor series at Irvine Meadows Amphitheatre. During the 2015-16 season, Music Director Carl St.Clair is celebrating his 26th Anniversary with Pacific Symphony, while Principal Pops Conductor Richard Kaufman is celebrating his 25th season leading the Pops series, which stars some of the world's leading entertainers. Assistant Conductor Roger Kalia leads the popular “Family Musical Mornings” series, one of the largest self-produced children’s series of any U.S. orchestra. Pacific Symphony’s strong commitment to new works and musical innovation is illustrated through commissions and recordings, and through in-depth explorations of American artists and themes at the American Composers Festival. The Symphony has commissioned such leading composers as Michael Daugherty, James Newton Howard, Paul Chihara, Philip Glass, William Bolcom, Daniel Catán, William Kraft, Tobias Picker, Frank Ticheli and Chen Yi, who composed a cello concerto in 2004 for Yo-Yo Ma. The orchestra has also commissioned and recorded “Toward a Season of Peace” and “An American Requiem,” by Richard Danielpour, released on the Naxos and Reference labels, and Elliot Goldenthal's Fire Water Paper: A Vietnam Oratorio with Yo-Yo Ma for SONY Classical. From 2012 to 2016, the Symphony will have released six new recordings of American music.
For 25 consecutive years, Pacific Symphony has balanced its budget and has no accumulated debt. It employs an administrative staff of about 50. The current annual operating budget is approximately $20 million.
Address: 3631 S. Harbor Blvd., Suite 100, Santa Ana CA 92704