California Arts Council

State of California

Press Release Detail

September 01, 2011Mary Beth Barber

The Arts Council invites Californians to participate in California Arts Day and "Drive Creativity" on Oct. 7

2011 marks the 11th annual celebration highlighting creativity, innovation, and the arts in California

Sacramento -

Thousands of Californians will celebrate the 11th annual California Arts Day on Friday, October 7, 2011, and millions across the nation will take part in National Arts and Humanities Month events in October 2011. The theme for this year's annual celebration is "Drive Creativity," emphasizing the importance of the arts, innovation and arts education in the Golden State.

"The California Arts Council is dedicated to furthering the unique artistic, imaginative and creative nature of our state's citizens," said Craig Watson, Director of the California Arts Council. "California Arts Day on October 7, 2011, is the perfect time to take part in arts events and activities that drive creativity in California."

The California Arts Council is the main proponent of California Arts Day, celebrated on the first Friday of October each year. As a state agency, the California Arts Council furthers the arts for children and communities through grants, technical assistance, and communication -- all supported by sales and renewals of the Arts License Plate. National Arts and Humanities Month has been celebrated across the nation for years; information is available from Americans for the Arts.

This year's Arts Day theme of "Drive Creativity" invites Californians to further innovation, creativity and imagination in our communities, schools and businesses through participation in the arts and incorporation into their daily lives. The theme also serves to remind arts lovers that proceeds from the Arts License Plate -- the one with the sunset and palm tree motif -- provide over 60 percent of the funding for Arts Council programs.

The California Arts Council provides information and tools on its website for California Arts Day, including an Arts Day logo to use on websites and print materials, suggestions on how to host an Arts Day event on or near October 7, and listing of California Arts Day and Arts and Humanities Month events up and down the state. The Arts Council has also released a public service announcement (PSA) that can be downloaded and hosted on websites, as well as presented on local cable stations. Spanish and Chinese versions of the PSA are available as well.

The California Arts Council emphasizes the importance of the arts, creativity and innovation on Arts Day because of the important role the arts plays in the vitality and economic health of the state. California's nonprofit arts and arts-active organizations contribute $3.56 billion of economic activity and 681,438 arts-related jobs, according to the Creative Vitality Index, a study of the state's strength in the creative sectors. Studies like Tough Choices or Tough Times: Report from the New Commission on the Skills of the American Workforce indicate that creativity, imagination and innovation are essential qualities of the workforce of tomorrow. The California Arts Council strongly supports daily, sequential visual and performing arts education for all of California's K-12 students.

Reporters interested in California Arts Day may contact Mary Beth Barber, Information Officer, at or (916) 322-6588. Arts organizations, school administrators and others interested in  promoting California Arts Day and Arts and Humanities Month events may contact the Arts Day Coordinator at More information about Arts Day may be found on the California Arts Day website and information about National Arts and Humanities Month on the Americans for the Arts website.

The mission of the California Arts Council, a state agency, is to advance California through the Arts and Creativity. Members of the California Arts Council include: Chair Malissa Feruzzi Shriver, Vice Chair William Turner, Wylie Aitken, Michael Alexander, Andrew Green, Adam Hubbard, Charmaine Jefferson, Terry Lenihan, and Susan Steinhauser.

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