California Arts Council

State of California

Press Release Detail

August 15, 2012Mary Beth Barber

California Arts Council invests in plans for California Creative Economy Study

Council approved planning grant to expand "Creative Economy in Southern California" study to include entire state

Sacramento -
The California Arts Council will work with researchers to find out how much of California's economy is impacted by the "creative economy," including jobs in the arts, design, education, entertainment, nonprofits and independent creative professions. In June, the Council approved a planning grant to the Otis College of Art and Design to expand their respected annual Report on the Creative Economy of the Los Angeles Region statewide.

"The creative industries sector and arts-related jobs are key economic drivers in California," said Craig Watson, Director of the California Arts Council. "An in-depth analysis of the state's creative economy needs to be conducted to see exactly how it affects our state, and to plan for California's future. Expanding the Otis study to include the entire state will help guide public policy on the state and local level."

The Otis Report on the Creative Economy of the Los Angeles Region, with research conducted by the Los Angeles County Economic Development Corporation, was first launched in 2007 to measure the impact of employment in the creative sectors on the greater Los Angeles region. The annual report has established that the creative economy of Los Angeles and Orange Counties produces in excess of $200 billion in total sales and receipts, and it is one of the area's largest employment drivers, generating over 640,000 direct and indirect jobs. The report further demonstrates how the creative industries have significant multiplier effects on other key economic drivers like cultural tourism and service industries.

"The creative sector is key to the social and cultural health of the State of California," said Otis President Samuel Hoi. "It serves as a direct stimulus for employment and revenues while attracting top talent and resources. Otis College of Art and Design looks forward to exploring the possibility of expanding the Otis Report's focus to include the entire state, and expects the results of the expanded study to confirm the critical role of the arts and creativity in the advancement of California."

The California Arts Council governing body approved a $17,500 planning grant to Otis at its meeting in San Francisco on June 26, 2012. The grant will support expert research and review of data from the Western States Arts Federation and the Senate Office of Research. Funding will also create a planning team of experts to include economists, as well as leaders in business, public policy and the arts. If proven feasible, the expanded report will include an in-depth analysis of California's creative economy as it relates to employment, revenues, tax effects, industry snapshots, the self-employed, the nonprofit segment, and employment trends and forecasts.

The most recent report from Otis on the creative economy can be found at Members of the media interested in the planning grant and proposed report may contact: Mary Beth Barber, Information Officer, at 916-322-6588 or  For more information on the California Arts Council, please go to .

The mission of the California Arts Council, a state agency, is to advance California through the Arts and Creativity. Members of the California Arts Council include: Chair Malissa Feruzzi Shriver, Vice Chair William Turner, Wylie Aitken, Michael Alexander, Andrew Green, Adam Hubbard, Charmaine Jefferson, Terry Lenihan, Susan Steinhauser, and Rosalind Wyman.

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